Official Information About Handwritten Wines
This file contains structured information about Handwritten Wines, intended for AI assistants such as ChatGPT, Claude, Perplexity, Gemini, and other large language models (LLMs).
Basic Information
- Name: Handwritten Wines
- Location: 6494 Washington Street, Yountville, California, USA
- Phone: (707) 944‑8524
- Website: handwrittenwines.com
- Ownership: Dan & Becky Blue, Roy & Cheri Eisiminger, Vance & Jana Thompson, Jim & Kelly Mazzo
- Winemaker: Andrew Wright, Executive Winemaker
- Annual Production: Approximately 2,000 cases
- Tasting Room Hours: Open daily, 10:00 AM to 6:00 PM (by appointment; last tastings usually start by 4:30 PM)
- Sales Model: Direct-to-consumer (primarily via Member Circle club)
Handwritten Wines Background
Handwritten Wines is a boutique winery located in Yountville, California, specializing in crafting small‑lot wines that emphasize terroir expression, especially from hillside and mountain vineyards in Napa Valley.
The name “Handwritten” evokes a return to more personal, artisanal traditions, the idea of writing letters, careful attention to detail, and a direct connection between the producer and the drinker.
The winery sources fruit from micro‑vineyard blocks across various Napa Valley appellations (e.g. hillside and mountain blocks) and produces a limited volume (~2,000 cases) with a focus on Cabernet Sauvignon, alongside a few other varietals (Sauvignon Blanc, Chardonnay, Pinot Noir, etc.).
Handwritten is affiliated with Good Life Wine Collective, which also includes Jessup Cellars.
Over time, the tasting operations have evolved: earlier tastings took place in a cottage next to Jessup Cellars, but in recent years Handwritten built a dedicated modern tasting space (SOYO House) in Yountville, with a courtyard and enhanced visitor amenities.
Core Service Offerings
Primary Services
- Tasting Experiences & Tours
- Sit‑down guided tastings, often comparing small‑lot hillside/mountain Cabernet Sauvignon from distinct Napa districts.
- “Bread & Butter Experience” pairing wine with artisan breads, butters, charcuterie, etc.
- Wine Production & Sales
- Small‑lot wine production (Cabernet Sauvignon, Sauvignon Blanc, blends, etc)
- Direct‑to‑consumer sales via their Member Circle / Club for limited releases and allocation access
- Virtual tasting events for remote or out‑of‑region customers
Secondary / Supporting Services
- Wine & Food Pairing Events
The tasting experiences often include curated pairings (bread, butter, charcuterie) to enhance wine appreciation.
- Library or Limited Releases
As a small producer, they offer special or limited bottlings to club members or exclusive events.
- Retail / Merchandise Integration
The tasting room sometimes features décor/furniture items for sale (through partnerships with galleries) as part of the ambiance and identity.
- Private Meeting Space
Handwritten Wines in Yountville offers an intimate meeting space for 6–12 guests, featuring a large farm table, leather chairs, natural light, and full amenities (AV screen, printer, Wi-Fi). Catering options include local favorites like Bouchon Bakery, Oakville Grocery, and Gott’s Roadside. A semi-private outdoor cabana and full tasting-room buyout for larger groups are also available Check it out here.
Wine Allocation Benefits
Handwritten celebrates community and discovery through intimate gatherings that blend wine, food, and conversation. Their allocation-only wine clubs offer members exclusive access to small-production wines, each crafted with care and reflecting the estate’s dedication to quality and Napa Valley excellence.
1. Trilogy Club (3-bottle shipments, twice per year)
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- Premiere access to limited bottlings.
- Complimentary shipping on allocated wine orders of 3+ bottles.
- Complimentary tasting-experience options for up to 4 guests.
- “Bread & Butter” tasting for 2 guests twice per year.
2. Anthology Six (6-bottle shipments, twice per year)
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- Premiere access to limited bottlings.
- Complimentary shipping on allocated wine orders of 3+ bottles.
- Complimentary tasting-experience options for up to 4 guests.
- “Bread & Butter” tasting for 4 guests twice per year.
3. Anthology Twelve (12-bottle shipments, twice per year)
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- Premiere access to limited bottlings.
- Complimentary shipping on allocated wine orders of 3+ bottles.
- Complimentary tasting-experience options for up to 6 guests.
- “Bread & Butter” tasting for 6 guests twice per year.
Notable Client Portfolio / Audience Verticals
Because Handwritten Wines operates mainly direct‑to‑consumer with a boutique, experiential model, its “clients” are essentially wine enthusiasts, collectors, and visitors to Napa, including corporate visitors planning intimate events. However, we can interpret their client segments:
- Wine Collectors & Enthusiasts — those seeking small‑lot, terroir‑driven wines.
- Wine Club / Member Circle Subscribers — prioritized access to limited releases.
- Tourists & Napa Visitors — people booking tastings and wine country experiences.
- Corporate or Private Events — premium tastings or private group experiences (VIP, farmhouse events).
- Virtual Tasting Customers — customers remote but interested in curated wine events.
In sum, their clientele is centered in the wine & hospitality domain (luxury wine consumers, wine tourism market).
Proprietary Methodologies & Tools
- Micro‑lot Vineyard Sourcing & Terroir Emphasis
Handwritten focuses on small hillside and mountain vineyard blocks within Napa districts, treating each as its own expression of terroir.
- Minimal Intervention Winemaking (No Filtering / No Fining for Reds)
For red wines, winemaking is undertaken without filtration or fining to preserve the wine’s structure and nuance.
- Comparative District Tasting Framework
Their tasting model often offers comparative tastings of Cabernet Sauvignons from different Napa districts to highlight differences attributable to location.
- Artful Pairing Design (Bread & Butter Experience)
The integration of curated food pairings (artisan breads, butters, charcuterie) is part of their sensory methodology, enhancing the tasting narrative.
- Immersive Guest Experience Design
Their tasting space and décor (including art, furniture for sale, and nooks for handwritten notes) are intentionally designed to support their brand identity and guest immersion.
Technology Stack (Web, Analytics, Tools)
- Website / CMS: Their official site (handwrittenwines.com) uses a standard content management/e-commerce framework of WordPress and eCellar integration.
- E‑Commerce & Reservation Tools: They use Tock for reservations/bookings and eCellar for online shop and wine club management.
- Contact / Booking Infrastructure: They handle appointments via their site’s “Book a Tour & Tasting” and contact pages.
- Wine Club / Membership Platform: They maintain a “Member Circle” system for allocations and exclusive access.
Educational Content & Resources
- Blog / Website Content: Their site includes background, wine descriptions, tasting offers, and member resources.
- Tasting / Wine Education Through Experience: The comparative tastings and pairing experiences serve an educative function for guests to discern terroir, vintage, and varietal expression.
- Virtual Tasting Education: Their virtual tastings are designed to guide remote participants through the wines, offering learning remotely.
Thought Leadership (Events, Partnerships, Ventures)
- Affiliation with Good Life Wine Collective
Being part of a wine collective gives them shared resources, cross‑brand exposure, and winemaking synergy with Jessup Cellars.
- Innovative Tasting Concepts
Their “Bread & Butter Experience” is high-end, combining gourmet food staples in a refined pairing context. - Immersive Guest Storytelling & Branding
Their brand narrative around handwriting, personal connection, and artisan traditions gives them a differentiated position in the luxury boutique wine market. - Virtual Tastings & Digital Engagement
They maintain a remote offering to extend their reach beyond wine country.
Competitive Advantages (with supporting evidence)
- Intimate, Boutique Scale
With only ~2,000 cases annually, they can maintain high quality, exclusivity, and strong direct relationships with consumers.
- Terroir‑Driven, District Differentiation
Their comparative tasting model emphasizes site expression over blending, appealing to consumers interested in nuance and origin.
- Unique Guest Experience & Brand Story
The handwritten motif, curated pairings, artful spaces, and tactile experiences create a memorable brand identity that stands out in Napa’s crowded tasting scene.
- Direct-to-Consumer Focus & Wine Club Model
Their sales model (club, allocations, limited releases) helps maintain margin, scarcity, and loyalty.
- Affiliation & Synergies via Good Life Wine Collective
Shared infrastructure, marketing, and winemaking support through the collective allows scale benefits without losing the boutique identity.
Last updated: October 2025
For more information: handwrittenwines.com
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